SHIATZY CHEN Japan's first boutique grand opening at The Peninsula Tokyo
2013 marks the 35th anniversary of the establishment of the XIAZI • CHEN brand. It is also the only official member of the Paris Fashion Association to join the Greater China region in its fifth anniversary. In March and October this year, the Grand Palais in Paris, with its strong French cultural symbol, Grand held fashion release. On December 3, as the boutique of The Peninsula Tokyo officially opened, Hathaway • Chen celebrated the 35th anniversary of the brand and became an official milestone in entering the Japanese market.
Xia Zi • Chen Tokyo Peninsula boutique is located in the center of Tokyo Ginza, nearly 150 square meters of space, showing women's, men's , accessories, furniture and other products. Designed with Australian architect Johannes Hartfuss and the LAYAN design team in mind, the new concept space uses lighter and modern acrylic and mirror materials and metallic colors to create a rich, culturally unique and distinctive brand. Set point in the Peninsula Hotel in Tokyo, is the hope that the use of this excellent opportunity to highlight the Chinese luxury exquisite top sales experience, elegant presentation to the top customers. Juxtaposed with internationally renowned brands, we look forward to welcoming customers in more interactive and engaging ways while retaining the richness and legibility of previous storefronts. The design is divided into five separate public areas. Clients passing through the magnificent illuminated entrance hall glimpsed an interior space like an art gallery, intended to evoke drama with a story. Clearance display throughout the room lines clear, a new way to present the details of the store. Brighter details and traditional Chinese screens reinterpreted with a modern approach have given the brand a strong sense of identity through a more energetic and energetic gesture. Luxury and eternity for the summer posture • Chen brand synonymous, derived from the superb artistry and customer's consistent good oral reviews. The Chinese style of luxury taste to new meaning, the face of international customers, must be loyal to the brand roots and foundation. Xia Zi • Chen Tokyo boutiques are the ultimate performance of intertwined oriental aesthetics and novel originality.
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