Taiping bird's creative culture

In the domestic apparel industry, Ningbo’s Taiping Bird has always been known for its virtual business model, and practiced “creative fashion” with practical actions. “To be new, follow me!” The slogan which used to evoke the country’s north and south was from the Taiping bird. In 1995, “Pekingbird” started in Ningbo. In the development of nearly 20 years, it has provided a model that can be used for reference by Ningbo and even the domestic garment industry by means of light assets, strong brands, and creative ideas.

The brand operation experience in the past 20 years has allowed the Peacebirds to master the capital, manpower, information, channels, supply chain and other resources related to brand operations. Nowadays, Taiping Bird’s clothing sector has already formed many companies (Taiping Fashion Women's, Taiping Bird Fashion Menswear Company, Lucking Company, Magic Fashion, and Baysburg Company, etc.), multi-brands (Pekingbird, Pagani, Funcho, etc.), and multiple series ( COLLECTION, TRENDY, JEANS, etc.) are in a good position to jointly develop and continue to summarize the brand's operating experience, and to introduce new products based on market positioning.

In addition, in development, Taiping bird puts forward the idea of ​​“doing no clothing and fashion”. This means that Taiping Bird is no longer an organization providing clothing products, but is determined to become a “fashion solution” service provider. This indicates that Taiping will leap from the traditional clothing industry to the fashion industry. This kind of confidence and confidence come from the deep cultivation of Taiping Bird's creative culture over the years.

According to industry peer review, Taiping Bird is the apparel company that will spend the most money. In the early years, he spent huge sums of money to send designers to Zara and other first-line brands for further study. In recent years, he has continuously invested heavily to upgrade corporate image and corporate culture. This year, the Taiping Bird is also an internationally renowned brand consulting agency. It spends millions of dollars tailoring brand culture for the Taiping. “Culture has always been invisible and intangible, but it is the soul of a company's development.” Pingping Zhang Pingping, chairman of Peacebird Group, believes that culture is the “living water” of Taiping Bird. As long as the cultural context is followed, the brand will naturally follow.

With creativity as the core and the market as the orientation, Taiping Bird has developed a series of brand's respective subcultures on the root of creative culture, and gradually integrated the company's main culture. “People who are familiar with the Peacebirds can easily discover that regardless of the old men's wear, women's wear, or newly established children's wear and household products, we have created these invisible pearls on the invisible line of creativity.” Zhang Jiangping stated that the Peacebirds are Become a brand gathering place and integrate all aspects of the needs of the entire young fashion consumer group.