Islay by 2013 new down jacket create "thin" fashion
Fashion comes from life, but also return to life, life is the soul of fashion, fashion is the coat of fashion, in the fashion of creative space, to use the love of the eyes to capture life, appreciate life. Fashion is the harmony of life, aestheticism and technology. Taking Islay as a center of life and emotional conversion is the consumer's greatest support for Islay's brand and a perfect interpretation of the profound meaning of the slogan "Islay, Tribute to Fashion."
Ai Laiyi think down jacket can not only wear out the curve, but also can wear beauty out. So, at the beginning of creation, Islay on redefining the down jacket, the down jacket from the bloated to light, change the down jacket uniform style of bloated. All along, Yi Lai Yi has never stopped the pace of innovation, every year in product design and style of innovation and upgrading, and in the down jacket fabrics technology, lock technology and down jacket fashion road continuous innovation breakthroughs, walk in the forefront of the industry.
Islay began with innovation, adhering to the "innovation as the soul" of the entrepreneurial spirit, the production of fashion down jacket, both in design or style than the traditional down jacket have more surprises and breakthroughs. Islay has been practicing its own "down jacket fashion" slogan, the trend of more fashion elements into the design of down jacket, so that Islay's jacket is not only fashion fashion appearance, but also more fashionable fashion. Precisely because of this, Islay down jacket is also subtly affecting the general consumer down jacket traditional impression and cognition.
Islay's innovation is not only reflected in the changes in jacket shape, but also in the grasp of the fashion trend. Islay sought to meet the ever-changing needs of women, under the influence of international fashion trends, and with the trend of international fashion trends, designers personally rushed to the world's fashion capital, to express the modern city of women's contention for their own fashion competition; become Modern city new woman surpasses oneself, self-reliance, pursuit individuality spirit expression. To this end, Islay designed a different level of demand fashion down jacket, to meet the most profound desire of a woman's heart.
Ai Laiyi this subtle and enthusiastic love and modern women's spiritual pursuit of ideal life through the clothing design concept, so that urban women perfect interpretation of different roles in different occasions ideal life. Therefore, Islay not only to meet consumer demand for products, but also convey the interaction between Islay and consumer sentiment through the product and aesthetic fashion culture exchange. This is Ai Laiyi salute to the fashion of a profound meaning.
Every year, Airy's new products will be popular with consumers because of their favor and love. However, Airy people do not enjoy themselves. Instead, they are hard-working and step-by-step products that make consumers more satisfied. In full research target consumer groups, the target channel and the target market based on the Islay every year in the product design and style upgrade, bringing many surprises to consumers.
The ever-changing trend, only to grasp the pulse of fashion in the market, consumers have a place in their hearts. Ai Laiyi time situation, accurate positioning of consumer groups and product design style work hard to produce more in line with fashion trends and market demand for the product. Islay's high-quality materials, fashion tailoring, ever-changing colors, elegant atmosphere, the consumer product positioning adjustment for the 18-38-year-old pursuit of individual fashion, pay attention to the new lifestyle of women.
Islay's product design style fashion avant-garde, chasing the true self and the fashion trend of mutual integration, so that consumers have the emotional conversion. Enjoy women's self-reliance and self-confidence to show the side of their potential to tap the potential beauty, so that women have their own life stage of the self-expression. This change will guide the 21st century new women with their own personality fashion, elegant and noble to create a new and perfect lifestyle, will create a new era of women's new chapter.
Ai Laiyi want to bring everyone more than just products, but through the terminal image transformation and upgrading, to convey a kind of emotional interaction and cultural exchange, a pursuit of personality fashion and fashion from the heart of cultural atmosphere, so that each wearing Ai Lai Yi Women have become the people walking in the fashion boulevard.
In the changes of aesthetic pursuit of the modern consumer market environment and life style, Ai Lai actively responded to and perceived the necessity of change, perceived the opportunities and challenges in the changes, dared to turn the disadvantages into strengths in the changes, and dared to turn the opportunities into the fruits of victory. Ai Laiyi believe that in the survival of innovation, will continue to gain the power to win in the future development.
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Changxing Weiyi Textile Technology Co., Ltd , https://www.cxwytex.com