Hundred plans to implement multi-channel expansion to cope with the pressure of fast fashion development

The Hong Kong fashion women's brand Betu (Boutu), the 2013 spring new product launch event was held on October 10, 2012 in Taikoo, Guangzhou.

The conference displayed some of the new products in Spring 2013 in Batu, with the theme of “Broken Blossoms” and the OL Commuter Queen Competition. During the activity, the related person in charge of Baitu said that the positioning of Baitu Women's Clothing was mainly aimed at women between the ages of 23 and 32. Before the graduation from college to the start of family pressure, a life-changing process was carried out.

It is understood that Betu Fashion is one of the subsidiaries of the Hong Kong-listed company Tongde Group. In January 1998, the group officially expanded its retail business in China and opened its first store in Shanghai, China. With the continuous expansion of the domestic market, Shenzhen Baiduo Fashion Co., Ltd. was formally established in September 1998.

According to a reporter of Yang Chuang Xiang Win Business Network, a director of Shenzhen Baiduo Fashion Co., Ltd., currently betu has headquarters in Shenzhen, China, and Beijing, Shanghai, Chengdu, Guangzhou and surrounding cities have more than 200 self-operated stores and department stores. And in Shenzhen, Hangzhou, Thailand and the Philippines have a production base.

In recent years, world-famous fast fashion brands such as Uniqlo, H&M, ZARA and MANGO have been stunned by the Chinese market and are rushing to accelerate the expansion of the Chinese market. After the newly opened shopping center or the original shopping center is adjusted, it is relatively keen to introduce the fast fashion brand. Even the introduction of several fast fashions in a shopping mall is common. The expansion of fast fashion and the eagerness of shopping malls to attract investment have increased the competition among some traditional clothing brands entering the country.

In view of the current rapid development of fast fashion, Yang Chuang said that Betu will try different sales channels, including direct sales stores, franchise stores, and e-commerce. It said that Betu's growth in the e-commerce segment is very fast, and it is expected that the 2012 performance will double compared to last year. In addition, Betu began to increase the franchise and integrate more resources to expand.

In addition, Yang Chuang also disclosed that Betu will expand its brand in the future and plan to extend three to four brands.