Forever21 executive vice president: Shanghai store will sell men's clothing

The flagship youth line Forever21, popular among international fashionistas, has recently expanded the territory of the fashion kingdom to Shanghai! The first Forever21 flagship store in East China will enter Shanghai East Nanjing Road on September 29th. On the eve of the official opening of the new store, Forever21 deliberately arranged a crazy fashion night for Shanghai's fashion media and talents. The reporter also had the opportunity to interview Mr. Larry Meyer, Forever 21 Executive Vice President, and Miss Kristen Strickler, Director of Public Relations, to share this “Fast Fashion” with everyone!

Forever 21 Executive Vice President Larry Meyer

Reporter: Forever 21 is synonymous with "fast fashion" in the United States. How do you understand the word fast fashion? How does Forevre 21 achieve "fast fashion"?

Meyer: We feel very proud that we can become fast fashion representatives. They also feel very happy that they can come to Forever 21 to go shopping, to buy things, to feel the fast fashion hot spots.

Reporter: At present, there are many brands such as H&M/zara/C&A and Forever 21, which are the same type of high street fast consumer. What do you think are the advantages of Forever 21 and what are your unique characteristics?

Meyer: As a fast-dissolving brand, we are attracted to consumers with our good clothing and very fashionable touch. We are very confident.

Reporter: I looked at the information and said that Beijing Forever 21 had no men's clothing sales. Forever 21 online shopping malls and Shanghai have men's clothing sales. It seems that the proportion is relatively small. A small area on the third floor. Would you like to ask why the proportion of men's clothing is less on this side? Is there any plan to expand the sales of some men's clothing in the future?

Meyer: Because this shop is big, it can put a lot of clothes. Beijing may have no alternative due to the limited area. However, men's wear is an ongoing process that we must continue to develop. It is an evolving process that continues to grow every day.

Reporter: Are there any Chinese designers in Forever21's design team? If so, how did they integrate Chinese elements into the design of clothing?

Meyer: Our designers are all world-wide and bring everyone's inspiration together into a whole new series. The number of our products and the number of stores have increased. We will have more development in China.

Reporter: At this opening, did you introduce some limited products, such as clothes or designs that were only available on the Shanghai side?

Meyer: No. For the opening of this new store there are some special forms. It may be that the price is relatively favorable and the quality is very good. There will be some such products.

Reporter: The opening of the Forever21 Shanghai flagship store coincides with the two major festivals of China's Mid-Autumn Festival National Day. It is also an eight-day holiday. Will there be any promotions at the Forever21 Shanghai flagship store during the holiday season?

Meyer: We know that Shanghai will attract people from all over China to travel. We also very much hope that people from all over China will see Forever 21 in Shanghai and are very happy to let them know our brand. Because the price of our own products is very low, usually consumers are very surprised when they enter the store, and they can buy very fashionable products at a relatively low price.

Reporter: The last question, this time to Shanghai, what thoughts do young people in Shanghai have about fashion? Or what are the collocation suggestions for them?

Strickler: Shanghai's young people are also very passionate about fashion. In the fall and winter season, Forever 21 has some very suitable single items, similar to some leather skirts, leather jackets, etc., as well as boots, high heels are very suitable for autumn and winter with Embellishment.

brand introduction:

Los Angeles-based Forever21 is a fashion brand founded in the United States. It is one of the most popular brands among young people in the United States. It is also synonymous with "America fast fashion." Its operations span the Americas, Europe and Asia, with more than 500 stores. The target customers targeted by the brand are mainly urban people aged between 20 and 30 years old, and has continued to use the popular consumption route to bring customers the most fashionable, hottest and most popular clothing at an irresistible price.