Administrative mommy fashion women add sweetness to a dull life

In the domestic neglect of consumer psychology for emerging professional and administrative talents of women groups, the city Ruimei Fashion (Shenzhen) Co., Ltd. for the current opportunities and long-term sustainable development of the Chinese market consumption, to create a forward-looking and life conceptualization of women Brand-EM, she is dominated by apparel products , integrated life concept store for the terminal business model of women's life brand.

ExecutiveMom concept of life brand is committed to the developed countries the pursuit of Mami lifestyles and successful experience, integration of global resources, through product supply, service support, emotional satisfaction, to bring China's administrative mom a new concept of life. In China, administrative mums have a special social status. Their lives revolve around family life, marital relations, parents and elders, children's education and work. They shoulder more responsibilities and quietly pay for everything around them. However, At the same time can easily be ignored ... ... So, the concept of administrative mum life was pulled out, exclusive to such a group of women.

ExecutiveMom has joined the target audience of life concept products on the basis of traditional apparel brands, including: home products, living flowers, books, educational toys, wealth management services, parent-child courses and so on. Shop soft colors, corners for customers to rest in the rattan sofa, all reflect the warm home, green potted plants, exquisite display of the quality of life in the pursuit of the brand, but also can be used as retail, allowing customers to enjoy Beautiful costumes, you can also buy a small surprise, emphasizing the difference in sales, reflect their own unique, to impress the customers.

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