May doll clothes entrepreneurial aid program of activities
Can doll entrepreneurship employment assistance big move
Aid Project: doll girls lingerie store
Aid single shop value: 105,000 yuan Aidong shop number: 20 The total value of assistance: 2.1 million yuan
Designated Aid Area (Phase I): Cities and Cities in Major Cities in China (Except Kunming, Baotou and Other Cities in Chengdu)
Project Aid Enterprises: May Doll (Beijing) Electronics Co., Ltd.
Aid business website: http://
Aid Business Email: [email protected]
The first phase Time: January 1, 2010 to March 30, 2010
Entrepreneurship Assistance Application Period: January 1, 2010 to February 30, 2010
one, Aid company profile
May Doll (Beijing) Electronics Co., Ltd., Doll (China) Girls Health Research Center in
As a pioneer and leading brand of underwear in Asia and even the world, Doll Girl's underwear company creates and guides a new subdivision industry, which is an example of an innovative enterprise to fill the market gap and drive a new subdivision industry. In addition to the Chinese Ministry of Commerce franchise record permission, China National Garment Association member / director unit, underwear Professional Committee; also has a number of state-level utility model patent technology and intellectual property rights; doll girls underwear (girls underwear, home service ) in August 2006, once available, it shocked the underwear market, to stimulate the attention of consumers, as groups of girls waiting a long time to bring the most intimate care more companies to follow suit to imitate to become like;. Her clothing has Always lead the girl underwear new changes and new fashion. From branding to underwear culture, from scientific materials to fashion design, doll clothing can spread youth and vitality, health and fashion, bringing new cultural interpretations to underwear. Doll clothing company is committed to "protect the healthy growth of girls," "natural body care, health beauty girl," the product appeal is doll's relentless pursuit.
Doll clothing company has a senior design and development and marketing management of the professional team, as well as human medicine, physical science, engineering, flow and other expert consultants, according to Oriental girls body characteristics, color, aesthetics, and even climate considerations, R & D and design a series of health patent lingerie suitable for Chinese and Asian girls, the main research and development production and sales of bras, underwear, pajamas, harness, home service-based, and have developed a Doll clothing, such as girls casual / Sportswear, girls fashion and integration into girls physical and mental health, fashion, growth and choice of health underwear, and other aspects of the expertise of the complimentary magazine "Sunshine Girl", girls lingerie network platform electronic mall and so on series of cultural products; girls Popular in the. Its exaggerated personality, youth playful, healthy and beautiful design style loved by girls, and a number of national patent technology is the product of high quality protection.
National utility model patent name: girl care body sculpting underwear
Utility model patent number: ZL200720154913.4
National utility model patent name: health bra
Utility model patent number: ZL200620149008.5
National Designs Patent Name: Girls underwear
Design Patent Number: ZL 2008 3 0141099.2
Corporate Strategy:
Business philosophy: care of girls healthy growth!
Brand Strategy: The global development of the most well-known girls clothing brand
Development Strategy: To disseminate the knowledge of healthy girl and the culture of the beautiful girl life to the whole world
Product requirements: natural care body, healthy beauty girl
Target Market: Adolescent girls below 8-18 years old; Mothers who want their daughter healthy and beautiful to grow up
Corporate culture: create, communicate, users, change, fine, simple;
(Creative work, solving everything in communication, customer satisfaction is the goal, changing from time to time, meticulous in every little thing, and do the simple things extremely);
Corporate mission: to enhance the overall quality of young girls work hard !
Industry status: Top Ten
Access to Beijing in the country for one of the franchise chain
Ministry of Commerce franchise record number: 0110500900800022
China National Garment Association member / governing unit, underwear Professional Committee.
Baby clothes - the world's first girl underwear industry pioneer, leader!
January 2005 - first put forward girls / students underwear girls underwear brand concept
March 2006 - the first R & D production and sales of girls / students underwear girls underwear brand
August 2006 - the first and so far the only one to apply for and obtain national patents teenage girls underwear bra care brands
August 2006 - the first of many national media for news of exclusive girls underwear brand: China Textile News, China Times, clothing and so on hundreds of news media coverage
August 2006 - the first in the Oscar brand underwear was "the best girls underwear Award" section on girls underwear brand
September 2006 - the first development of girls and other physiological and psychological growth and development knowledge into magazine publishing and internal brand girls
March 2007 - The first investment to the nation and not charge any fees chain / franchise fee to teenage girls underwear brand underwear brand
March 2007 - The first participate in the "China International Clothing Fair" to the first girls underwear identity and cause enormous repercussions girls underwear brand
May 2007 - the first girls underwear brand to become China Garment Association and governing units girls underwear brand
November 2007 - the first to receive the "2007 of the National Venture Capital brand Star" Award of girls underwear brand
Second, aid content
1, The details of a single shop include:
1 ) display the value of goods: 50,000 yuan;
2 ) Inventory turnover commodity value: 10,000 yuan;
3 ) company audit / inspection / travel / equity fees / management fees and other 20,000 yuan;
4 ) advertising construction costs:
A, Store design costs 4,000 yuan;
B, Opening promotional gifts 10,000 yuan;
C, Clothing (Purchasing Guide 2 sets of clothing, salesman 2 sets) worth 1,000 yuan;
2, In addition to providing assistance for all of the above hardware, but also provide the following soft support package: 10,000 yuan;
1) Terminal Management System: To provide entrepreneurs with operating technology, service technology, and system training guidance, to standardize and standardize. These include:
A , shopping district evaluation and site selection system; B , terminal vivid system; C , opening system; D , shopping guide management and training system; E , after-sales service system; F , store management system; G , public relations and promotion system.
2) Advertising, promotion, public relations and other marketing communications portfolio: for public relations around the promotion;
Third, the target of assistance and the right to receive:
1 , want to start a business and intend to join the underwear business community;
2 , dare to think, have entrepreneurial qualities of the community;
3 , other groups or organizations interested in clothing business;
4 , get family support;
5 , accept the company guidance, management and supervision;
6 , own funds 80000 yuan (proof of funds);
7 , assisted by renting 30 to 60 square meters of storefront;
8 , the recipient must be personally involved in the management;
9 , according to doll uniform VI for store decoration, uniform display of goods;
10 , does not allow sales of this product other than the brand;
11 , the recipient must be on the company's market information to perform the obligation of confidentiality;
12 , strong coordination skills, a certain degree of leadership, a complete business plan;
13 , operating stores store rent, sales staff wages, business tax, utilities and other operating expenses paid by the recipient and included in operating costs;
14 , to provide pedestrian street or local well-known shopping malls counter 30-60 square meters ( salable area ) as doll girls lingerie shop, to ensure that located in the local shopping district or pedestrian street, to ensure that the rent formalities complete;
15 , doll clothing company does not account for the store shares, independent accounting, self-financing. All operating income after the product cost is recovered in the operating profit at the lowest price shall be borne by the sponsor. The sales shall be settled quarterly and the minimum payment for the company shall be refunded ( 35 % of the supporting products shall be settled).
Fourth, entrepreneurial assistance process:
1 , submit the application for starting a business, detailed personal information, identification documents and detailed entrepreneurial programs;
2 , the company first instance and detailed communication to understand the basic situation of recipients;
3 , the recipient of the initial intention of the site after the company and the recipient together to determine;
4 , companies and recipients signed a contract, store operations.
Five, business plan
1. CV, including name, age, gender, education, employment experience (details), expertise, address, address, means of communication, a copy of ID card, the maximum amount of its own funds can be used
2. For the assistance project, submit the business plan, which includes:
1 ) After a detailed market survey, a survey report is prepared that includes the details of the locations where the selected projects will be started (specific to the street); the actual status of the market to be opened (local population, popularity, market capacity, major competition Brand and market share, the main consumer groups, etc.); future market outlook (local policies, potential customers, etc.)
2 ) Based on the market research report, write a business plan. Assuming access to the project's assistance, how to open the sales situation in a short time. Including the existing difficulties in market development is what, how to solve, marketing ideas, their own funds to invest, how to implement the headquarters of the directives
3. Other
Sixth, contact information:
Contact: Doll clothing (Beijing) Electronics Co., Ltd.
Address: Chaoyang District, Beijing Wangjing Jinyu International Building, Block C , 22nd floor
Tel: ( 010 ) 84775140
Fax: ( 010 ) 84775142
Zip code: 100102
Website: http://
E-mail: [email protected]