ZIOZIA sales grow rapidly 20 stores China grab treasure

Successfully operated 20 stores in Shanghai and Hangzhou

The sales of ZIOZIA, a brand of South Korea's Xinxing Trading Company, are increasing in the Chinese market, and brand owners are all happy.

China ZIOZIA is directly imported by Hangzhou Xiyilong Garment Co., Ltd. (General Manager Liu Hongyan), and it is sold in 20 stores centered on Shanghai and Hangzhou.

Last year, Xiyilong Garment Co., Ltd. ordered 1.7 billion won (100 million won worth about 537,700 yuan) of goods from South Korea's parent company, and won 5.7 billion won in sales, alongside Chinese and domestic famous brands.

After entering this year, the store sales rate of the stores that were updated last year will be further increased by one floor. At the end of May, the current cumulative sales will be close to KRW 4 billion. Among them, among the same brands in the Chinese market, there are 7 stores that have become the top performers of department stores, and other stores also remain in the top three.

Li Zaijun, the brand's head of business, said: “The export to China has no inventory pressure, and it is also much higher in net profit than in Korea. Moreover, the general manager of Yilong Garment Co., Ltd. Liu Hongyan is very active in brand marketing and has therefore been The contract period was extended to 5 years."

Later, China ZIOZIA will open new stores in Zhejiang Province and Jiangsu Province, and extend its sales network to northern and central China and southwestern regions.

General Manager Liu Hongyan, who is responsible for the business of ZIOZIA brand in China, is a master of economics majored in Economics from Kunming University of Science and Technology. He used to be a professor of entrepreneurship at Hangzhou University and has previously conducted Pierre Cardin and Valentino in China. , ERDOS and other brand businesses, is a senior businessman who has been in business for 17 years. At present, the company's operating brands are PORTS, ZIOZIA, while Liu Hongyan is also a member of the Zhejiang Youth Entrepreneurs Association and the Hangzhou Youth Entrepreneurs Association.