Due to the financial crisis, consumers are more inclined to choose relatively inexpensive products, which makes UNIQLO's "parity" position to meet market demand, so as to achieve substantial growth. Interview between the major brands concerns, there have been media reports that the trend of brand-name Internet sales route will not be too popular trend. However, UNIQLO has been rumored to be rumored to be continuing the bullish fact of the financial crisis in the sales industry, predicting the rumor smash hit. UNIQLO is undoubtedly the beneficiary of the global financial crisis, according to the company recently released operating data show that in November, UNIQLO achieved higher than the same industry 7.9% year on year growth contrarian. This data is undoubtedly the major network brands have ate reassured. Naoki Fujiwara, manager of Tokyo-based Shinkin Asset Management, said the company's November same-stores sales rose less than in the previous two months as budget costs for UNIQLO rose more than 30%. However, compared with the same period of last year, growth was still achieved. Its said, UNIQLO sales still have the strength to continue rising. UNIQLO's parent Fast Retailing Co. Ltd. said Japan's other competing brands are now down due to the weak economy, but Uniqlo is different from them thanks to winter apparel such as down jacket plush jackets fleecejacket) the best-selling, corporate sales continued to rise. UNIQLO's contrarian growth occurred in the context of the overall lack of performance in Japan's retail market. It is understood that the overall retail sales in Japan still UnitedArrows November sales fell 5.8%. And Isetan Mitsukoshi Holdings Ltd., the largest department store in Japan, and Takashimaya Co., Japan's third-largest department store, said the company's November same-store sales fell more than 10% year-on-year.