This is an era of time heroes. The birth of a brand is often accompanied by great chances and coincidences.

"Garfield", "Minckey", "Mickey", "Snoopy" (Snoopy) ... These young people and children are most familiar with the favorite cartoons, they can quickly seize a huge share in the consumer goods market, mainly due to the cartoon film and television. And business to market opportunities in a timely manner.

Compared to the “foreign cartoon” brand, Chinese cartoon brands have always been obscure. The reason is not that we lack material, but that we do not have a timely market and have a good brand marketing capabilities.

In this regard, our "Mulan", "Sun Wukong", "Pig Bop" and "Sanmao" really have some "living times".

Fortunately, a few days ago, Guangzhou Donglixing teamed up with Shenzhen Tencent Computer Co., Ltd. to build China's first cartoon brand. The “Q-GEN” brand operator, Guangzhou Donglihang Enterprise Development Co., Ltd., is an export-oriented enterprise that produces and sells apparel, gifts, toys and daily necessities. The products are mainly sold in 29 countries and regions including the United States, Japan, Europe, Southeast Asia, and Central and South America. The company develops new popular products every year with many large companies in Europe, America and Japan. It has produced products of “KITTY” cats and Disney companies, and has strong strength and rich experience in product development and sales.

Investors can promptly link with cartoon creators and “produce” the brand quickly. In fact, it also shows that marketing skills have become a magic weapon for our business to win.

In fact, the success of the foreign cartoon brand lies in the fact that its brand positioning is also very accurate in addition to its huge marketing costs.

Different from ordinary cartoon brand positioning, “Q-GEN” locates the brand in adult consumer groups, and its target consumers are new and new people aged 15-25. It can be said that this is precisely the "Q-GEN" played out of the dislocation competition card.

Now, the cooperation between Guangzhou Donglixing and Tencent has enabled QQ’s public image to diversify online, allowing the image of this penguin to go online from the Internet, from entertainment, to culture, to clothing, even to diet. Q life.

While taking the initiative in mastering brand resources, it maximizes market sales. Some people say that it is now an era of "from tangible consumer goods to buying money." If the use of experience marketing management principles to sum up the appearance of these clothing brands, their success lies in firmly grasp the consumer groups to make a fuss.

Experience is an objective psychological need. Everyone has more or less the psychological needs. As people's material needs are better satisfied and the pace of life continues to accelerate, wealthy and busy people will have more, stronger and more imaginative consumer demand for experience. From the experience of satisfying various real-life situations, people began to pursue the imaginary and dreamlike virtual situation experience. And the surrealistic and innocent spiritual realm in the highly imaginative cartoon works is indeed impressive.

Experiential marketing drives a series of cartoon economic chains and creates a new cartoon economy. It is a new area with great potential for experiential marketing. Who can grasp this opportunity, can take one step ahead in the future marketing field.

In this regard, "Harry Potter" derived books and movies, resulting in the emergence of an endless stream of products, resulting in hot economic effects and huge commercial value, which is what economists call the "Harry Potter phenomenon." It is actually the successful operation of experiential marketing.

Dongli Bank has hired design directors from London and Japan to lead the local experienced designers to bring the brand to the international fashion trend and meet the needs of domestic young consumers. This will be a lovely Q-GEN. Penguins lead young people in the Internet age, so that young people experience a healthy, sunny, stylish, pleasant, comfortable lifestyle.

It is worth noting that the birth of cartoon costume brand is often accompanied by multi-party cooperation. The cartoon image as the core content of the brand itself is the basis for the brand to continue to send a tuxedo. Once the cartoon image is damaged, weakened or disappeared, it will have a great impact on the brand. influences.

Therefore, while attaching importance to marketing, we should also attach importance to the protection of intellectual property rights. You know, Disney's "Mickey" taught in the previous marketing also had a detour. In fact, "The protection of Americans against Mickey Mouse is more stringent than the protection of successive Presidents."