European Diamond King TESIRO psychic plan on the beach

The mid-December Shanghai Huaihai Zhong Road is just as busy as it used to be. A three-story European-style building in Hopewell Square is still prominent in high-end commercial groups. It has been tightly wrapped in canvas with the word “TESIRO psychic” printed on it. With.

This is the flagship store of TESIRO, the top diamond brand owned by the world's largest diamond processing trader EDT (Eurosa Dragon Trader rad Nr. N.V.), and is making detailed adjustments in the late stages of the shop decoration. , ready to open before and after 2007 New Year's Day.

Prior to this, the flagship stores of the world's top three jewelry brands Cartier, Tiffany, and Bvlgari, which were located at the top of the pyramid, have all settled in Shanghai.

“For many international brands, the Shanghai market is of strategic importance,” explains Bernard Van Pul, TESIRO’s global operations director.

According to survey statistics, as the largest and most avant-garde consumer market in China, 53% of Shanghaiers have consumed luxury goods. The same survey was conducted in Beijing at 45% and Guangzhou at 37%. For diamonds and other jewellery, Shanghai occupies a favorable position in the world. Diamond consumption in Shanghai is increasing by 40% per year, and women's diamond jewelry ownership rate has exceeded 16%. Therefore, as one of the largest international metropolises in Asia, Shanghai is an important window and platform for many international brands to display their images.

TESIRO psychic parent company EDT is located in Antwerp, Belgium, which has more than 500 years of diamond processing history. It has more than 10,000 technicians, state-of-the-art technical equipment, and 10 cutting and polishing bases. It cuts over 1.5 million carats of high-quality diamonds each year.

According to Brärnard, since its presence in the Chinese mainland market in 2005, TESIRO has successfully established locations in key provinces and cities such as Beijing, Zhejiang, Jiangsu, Shandong, and Anhui, and established more than 50 jewelry stores. Compared with brands such as Cartier, Tiffany, and Bulgari, which are at the top of the pyramid, TESIRO psychics are positioned in the middle and upper levels of the consumer pyramid.