Brand slogan: Wear fashionable attitude on your feet

What do you think about the "brandslogan" (brand slogan)? For most people, maybe this is just a slogan. Of course, more people answered that they did not pay attention. However, some people are shooting creative short films for a certain brand slogan. They are discussing whether the grammar of a certain brand slogan is correct. Without exception, these are sports brands. When sneakers (also known as wave shoes) “warm up”, wear the slogan implied life attitude together!

NEWBALANCE

Attitude: CLASSIC IS NEW (Classic is the trend forever)

Advocates: NEWBALANCE

Last week, Jim Davis, president of New Balance (NB), a well-known sneaker brand that celebrated the 100th anniversary of the birth of the brand, revealed in an interview with the newspaper that the most popular shoes in the Chinese market are jogging shoes. Retro shoes with tech.

The former is New Balance as the “king of jogging shoes,” the most classic brand of the town of treasure, the latter is the brand's current trend-setting, hottest fashion treasures, all precisely reflect the concept of his home "CLAS-SICISNEW" brand.

The so-called CLASSICISNEW (classic, is the trend forever), the meaning is self-evident, as a brand of 100 years, New Balance believes that the trend exists in the old and new contrast, we must sum up its laws from history, to create a sense of design and technology A perfect product can stand the test of time and become an eternal classic. This concept, I am afraid that sports brand only a long history of his family can be reached.

The NB's jogging shoes series, known as the "President's Running Shoes," certainly reflects this point. Each series is equipped with 2 heights and 6 widths. It satisfies the needs of each of the feet in a silent manner. The same as the general. On the other hand, NB's current popular retro shoes, while maintaining comfort and technology, are also advocating retro classic design appearance, cherishing the love of time, and can be stored at the same time. The turmoil swept across the globe and was popularly sought after by up-to-date officials, down to the trendsetters, including President Clinton, President Bill Gates, Musician Sakamoto Ryuichi, Renren Liang Chaowei, Zhou Yumin... So, you know why New Balance Never hire a celebrity spokesperson?

One of the most popular retro shoes in Japan and the United States has attracted countless fashionistas.

NB's most classic jogging shoes series may seem simple on the outside, but the excellent technology allows you to experience a comfortable wearing experience in both urban and rural areas. It is the best representative of technology classics.

Adidas

Attitude: Impossible is nothing (not impossible)

Advocates: Adidas cannot be a fact, but a challenge; it cannot be a stagnation but a leap.

Before Adidas founder Alfred Dassler had not started to make shoes, no one questioned the sneakers that didn't make any difference. No one even thought that the way for football players to still run on wet grass was to screw the nails to the soles of the shoes. on.

Speaking of cooperation between sports brands and fashion masters, Adidas is also the initiator of the first move. After cooperating with Yohji Yamamoto to create the brand Y3, in 2005, it cooperated with the popular female designer Stella McCartney. The marriage between sports brands and fashion designers was At that time, it was buzzing, and it also prompted other sports brands to invite fashion designers to join.

For example, Puma successively launched yoga series with supermodel Christy Turlington, launched Italia series with Italian designer Neil Barrett, and launched McQueenPuma series with British designer Alexahder McQueen; Kawakubo is designing swimming products for swimwear brands; even Mr. Giorgio Armani announced that it will jointly launch with Mizuno. High-tech and stylish models of sports shoes.

Adidasby Stella McCartney is a series of women's sports launched by Adidas and the famous designer Stella McCartney. Following the launch of the three major themes of running, fitness and swimming last fall and winter last year, this pair of women's training shoes was launched this fall. Its soft appearance line blends the designer's style. On the material, adiprene cushioning material was used to meet the different needs of women in soft exercise, strength exercise and relaxation exercise.

Nike

Attitude: Just do it (to do it)

Advocate: Nike

To do so, young people just want to be afraid of tigers.

On a clear morning in 1971, when Bill Bowerman, one of Nike's founders, and his wife used breakfast at the table, they suddenly stared at the waffles in the dinner plate, in order to prove their vision. He immediately poured the rubber into his wife's biscuit iron mold for testing. In this way, the revolutionary "Waffle" running shoes were born.

Kodak’s global vice president, Ye Lan’s father, once told her that if he was not afraid on the battlefield, he would win half the battle. However, only if they are afraid can they win the other half—but all young people only know to do it, but they have not thought that those who are completely afraid of death will only push forward with bullets, and they will eventually die. Paradoxically, once they grow into adults with many facets, forward-looking, and savage adults, it is nostalgic that a newborn calf is not afraid of the tiger's positive attitude. So, when you're young, just do it. Even if the failure is a flash, it's exactly what everyone has to face. And who knows if Bill Ballman broke his mother when he was young? How many biscuit iron mold it!

This is a re-engraved version of the waffle-bottom running shoes launched in the new season in the 1970s. The classic sole of the EVA midsole with Nike Waffle rubber outsole reproduces the year's windfall, through the shoe's superior cushioning performance and breathability. And the elastic heritage of the classic heritage of the brand, but also to wearers always think of "waffle" wonderful birth process and tell yourself - do it.

TNF (TheNorth Face)

Attitude: Never stop exploring (Never stop exploring)

Advocate: TNF (TheNorth Face)

Listening to friends who like to play outdoors, the next stop is to climb the ice in Laoshan, and then go down to climb Laojun Mountain 2000 meters above sea level and stand next... Their plans are always one after the other. The reason is: “Addictive !”

In 1966, there were also two young people who were addicted to hiking. They established a small mountaineering retail store called “The North Face” in San Francisco, USA. The name means the northern hemisphere, and the northern slope of the mountain is the coldest. The deepest and most difficult to climb side of the snow and ice, suggesting that true mountaineers are always fearless and welcome.

Back on the streets and alleys of Shanghai, most of the outdoor shops are opened by those crazy travelers. These outdoor stores are like a small clubhouse. The guests and the bosses who come here are very familiar with each other. Even if they visit for the first time, they will After the exchange of travel experience, I felt "I hate it later." Never stop the outdoor trip, never stop the challenge of the limit, is this group of "outdoor fans" adhere to the attitude of life it! New product recommendation winter shoes series Reference price: 1700 yuan Listing time: end of September

These cross-country sneakers range from trail running, snow trekking to alpine climbing or strolling through the latest waterproof breathable fabrics, wear-resistant rubber outsole, intelligent warmth layer and talented shoelaces system to collectively function to meet outdoors easily Walking needs.

CROCS

Attitude: Ugly is beautiful (ugly and beautiful)

Advocate: CROCS

This is an inspirational slogan that makes all unbelievable things confident. It is suitable for people who are not confident.

Let’s talk about this pair of wooden mallet-type plastic big shoes. Many fashionistas have unceremoniously rated it as the ugliest shoe in history after Uggboots. What’s even more embarrassing is that the bulky body was actually brushed into individual pieces. With dazzling colors, people who don't like it can't help but let go of the ugly saying that "Ugly relationships don't work out scary." Brand owners must not be angry when they see this place. In this fashion world where aesthetics has become increasingly alienated, there are many people who are disagreeing.

First of all, many children like this kind of colorful shoes very much. The mother who is doing housework favors it too, because the plastic is easy to clean. There are also animal protectionists, older people who wrestle easily, and medical staff who want to make their feet easier. What's more important is that these "ugly shoes" have also appeared on the feet of some Hollywood stars. Therefore, there is no definite dividing line between ugliness and beauty. It is as if the supporters and opponents of Ying Yang have always existed. Just like Ge You, this seemingly indefensible face will always be willing to pay for money to enter the theater.

It is said that the soles of CROCS shoes can change with changes in body temperature, and they are non-slip and difficult to decolorize. The hot bottom design perfectly fits the foot curve and has an antibacterial and deodorizing function.

Kappa

Attitude: Loves me, follow me (follow me, follow me)

Advocate: Kappa

This attitude is full of tension, even with a little provocative mean. In the early 70s of the last century, there was a change in society and culture in Italy. It can also be called the age of rebellion and rebellion. In this transformation, the style of clothing was challenged by the young rock youth and angry youth. Kappa is this. The product of the changes in the field, so its design emphasizes the Italian art atmosphere, but also full of young people's favorite arrogant side. In the same way, this young attitude is full of desires--want to be the central figure of the same age. It is just that "the soldier who does not want to be a general must not be a good soldier." Although it is just a slogan, it is the young people who are seeking self-worth. Declaration.

The series adheres to the “sports fashion” design concept. In addition to providing options such as red, white, green, khaki, and brown, the change of “K” on the shoe surface enriches the entire pair of shoes, which is the finishing touch.

Fila

Attitude: The Art of Sports

Advocate: Fila

Art is the touch-up agent for everything, and sports shoes worn on the feet are no exception. In recent years, major sports brands have launched a graffiti show, come up with dozens of pairs of shoes, dozens of T-shirts, and invite students from stars, costume designers, architectural designers, graphic designers, or art colleges. The painting above was nothing more than a picture, so the shoe became the medium for carrying art, not just a pair of shoes.

In this way, people who watched had their heads, propaganda people had gimmicks, and sports goods that were detached from the arts were naturally worth their “gold on the face,” and even more brands began to intentionally open sneaker shops to the studios. , cafes and books. New Products Fitness Series Reference Price: Not Pricing Listing Time: September

The streamlined design of this pair of fitness shoes has broken the argument that running shoes cannot wear. What is more amazing is that the Baysent technology in the shoes matches the rhythm of the gym and will give off a faint scent.

In addition to running shoes and fitness shoes, Fila also launched one of the nobility's tennis series this season. This white tennis shoe is very classic, with a white tennis miniskirt is very suitable, red mosaic lines look very delicate.