361° Brand New Sports Marketing Becomes Xiamen International Marathon

361° China Co., Ltd. released a big show on the 20th after the December 17th press release and CCTV's five sets of “Basketball Park” to create the most popular basketball game in China and the most watched basketball tournaments. ° Sports Arming became the top global partner and the only designated sports equipment for the 2006 Xiamen International Marathon. It is reported that this cooperation has experienced difficult negotiations for up to 3 months. With strong brand strength, high-tech innovative products, and a brand-new running culture, 361° Sports Arm finally led to multiple competitors including two major Japanese brands. After the exit, they successfully won the championship and won glory for the national sports brand.

It is understood that the world's most beautiful runway is the biggest attraction of the Xiamen Marathon. The other highlight of the 2006 Xiamen International Marathon is the use of new products and new technologies at 361°. The reporter was informed that in the 2006 Xiamen Marathon, there will be 16,000 people running in the same venue. There will be 3,000 people who complete the course, including 300 professional athletes and 800 athletes from 36 countries and regions. All athletes will adopt this time. The 361° professional sports equipment provides innovative products.

According to 361°, the successful use of the magnetic suspension damping technology in the athlete's strenuous exercise can do the best shock absorption, excellent protection of the ankles, feet, but also can effectively prevent sprained feet when starting and emergency stop, This brings new blood to the green and healthy marathon, and also allows athletes to achieve "42.5 kilometers, I am not afraid!".

According to the relevant person in charge of the Xiamen International Marathon, the Xiamen Marathon is the largest marathon in Asia in terms of professional high-tech sports equipment to escort this important event, and is the biggest reason why the Xiamen International Marathon joins hands at 361°.

Industry experts believe that in a very short period of time with CCTV-5 teamed up with 361° entertainment basketball, it has become the world's top partner and the only designated sports equipment in the Xiamen International Marathon, and the 361° Sports Arms 2006 new sports marketing strategy has been fully covered. open. The power of running is endless. It is the biggest hero of the rise of NIKE. It is the position that ADIDAS never gave up. It is Li Ning's everlasting spring and now it is the most destructive weapon of 361°.

Xia Youqun, marketing director of 361°, further explained his running sports strategy and new sports marketing. He believed that a series of professional competitions and special equipment “linked” and 361° would create a new situation in sports marketing and become a professional sports brand leader. . With the demand for professional and segmented sportswear from consumers, the requirements for sporting goods have become more and more professional. As a comprehensive sporting goods brand, 361° strives to be closer to professional sports in brand image and product development in 2006. Demand. 361° emphasizes that it is hoped that sponsoring the Xiamen International Marathon will encourage long-distance runners to participate and create a healthy running culture.