Storytelling gems (map)

Victoire de Castellane did not like the gems of no interest. She wanted to bring personality, colour and joy to these valuable stones. This game world, everlasting innocent jewelry genius created Dior high-end jewelry, opened up a fantastic fantasy space for people.

The first time I walked into the office of jewelry designer Victoire de Castellane, it seemed as if I had entered a midsummer garden that had been solidified and enlarged: gorgeous flowers and plants, resting on the bench as if they were ready to flap their wings and fly. It was not until this wall of creative inspiration that it was a studio for design. When Victoire with her signature Qi Ping Liu Hai and brilliant smile, appear in a simple black casual dress, my brain has a three-second gap, only the word "Mu Chunguang" appears...

The story of Victoire de Castellane is an enchanting fairy tale for all women: the noblest in France, the Provencal family de Castellane, dating back to the 5th century AD, and the Boni de Castellane, the uncle of the image of the French aristocracy. The significance of such a prominent family background is to give Victoire a carefree, unrestrained childhood.

In this fairytale world, the astronomical jewellery of grandma Sylvia Hennessy is just Victoire's game baubles. At the age of 5, she began to use her mother's and grandmother's jewelry to create. In adulthood, Victoire captured the entire Parisian high society with her everlasting innocence as a child's smile, and was instantly photographed by Karl Lagerfeld into Chanel for jewelry creation. Fourteen years later, she was appointed as the artistic director of Dior Fine Jewelry by Bernard Arnault, president of the LVMH Group. From then on, the designer who was born with innocence and innocence innocence has joined hands with Dior Fine Jewelry from her unique perspective, opening up a fantastic and fantastical space for people.

Jewelry has emotions

Many people think that the great thing about Victoire is that it combines the two concepts that are far away from the “high jewelry” and “accessories”. In the past, high jewellery gave people a sense of luxury, but it was also boring. However, Victoire gave these astronomical stones of no interest to bring personality, color, especially "joy" mood. In her own eyes, she only integrated her creativity into high-end jewellery. “I hope that these precious stones will tell stories rather than a rigid stone that is priceless,” she said.

Victoire's story is inspired by what she sees and heard in her daily life: movies, music, art exhibitions, entertaining people, men, women... Of course, there is one most important aspect: nature. She has a large number of works on the theme of nature, sometimes fruits and vegetables, and sometimes flower insects. In her opinion, what they have in common is that they "will die naturally." "I want to use jewellery to retain their splendid moments of life and let beauty live forever. I want to use eternal materials to solidify the natural beauty of the moment." Eternal Beauty This is what Victoire I sought. In the series designed for Dior, she often used the rose image, because the rose is Mr. Christian Dior's favorite flower.

Prior to joining Dior, Victoire worked for Chanel for 14 years. Today, she is also in the 14th year of DIOR. In her view, the two world's top fashion houses represent the French fashion and their styles are very different. “The founder of Chanel is a woman. She first added a male element to women’s clothing. Dior’s founder is a man. He loves the beauty of pure women and is dedicated to highlighting and deepening femininity with his clothes. In terms of creation, the biggest difference between the two top fashion houses is that one is masculine and one is more feminine.”

Despite this, when Victoire joined Dior, he did not experience a difficult "style adaptation period." She is in charge of fashion jewellery accessories at Chanel. They are used to decorate haute couture costumes and add to the fashion show. They are not truly high-grade jewellery. However, Dior gave her the opportunity to create high-quality jewelry. And before that, Dior didn't have a high-end jewellery product line. It can be said that she defined Dior fine jewelry, everything from scratch. Therefore, Victoire's personal imprint can be seen in many works. “Dior Fine Jewelry is a combination of my personal style and Dior's temperament.” She said.

Game Queen

In the "Chanel era", Victoire once personally staged a catwalk. In a group of supermodels with indifference, she took the bright and cheerful smile on the platform and brought confidence to the audience. It was the highlight of the entire show. "I've never been a professional model. I think it's more appropriate to use 'inspired goddess' to describe me." She said with no humbleness. In the 14 years of working at Chanel, Victoire's wearing and personal style has always attracted Karl Lagerfeld, who will tailor a dress for her from time to time for her to wear catwalks.

The senior jeweler, who is now alone, was once a hot girl in Paris and always leads the trend. "I love parties, I have my own style, I like to dress up, I really enjoy the joy of life. That's it." She said, "When you form your own personality and style, then someone will feel like hello. I began to imitate.” In Paris, having his own style is a golden rule that applies regardless of the era and the occasion. One of Vietoire's unchanging dressing tips is to first clarify its own personality and then apply the elements that are right for you in the current fashion. "When it was time, it was time and right, and it was a fusion of many aspects, and ultimately created its own style. Of course, to play with the pop, you must first be confident. For example, in the 1980s, she tried out wearing lingerie, which matched her popularity with Madonna." “I always feel that underwear should not be concealed, lingerie is very feminine, and occasionally holding the game to try out the “wear underwear” is the ultimate feminine challenge. ”

Whether it is work or life, Victoire always takes a happy "game". "I integrated the game into my work and really enjoyed my work. I have to admit that I am a very lucky person." Because she uses work as a game, she is never afraid of stress and she is rarely disappointed. "Only when you don't know what to do, and you don't know yourself, and you don't have confidence in your creative power, stress is a negative factor." In Dior, Victoire's workflow is this: When the design concept is gradually in the brain Mature, she will be conveyed to the painter through language and sketches, and they will turn it into actionable details of the design, and then handed over to the jewelry workshop in Paris. Since then, for the selection of gems and the control of color, she has also participated in all kinds of technical and technical issues. She is well aware of her. “The only way to make sure that the final product came out is exactly the same as what I had imagined. If they fail to meet my expectations, I will ask to do it again until I want to do what I want. At work, I am very “critical” but, I don't really have negative 'disappointment' emotions," she said.

In May of this year, Victoire will come to Beijing. She looked forward to her first visit to China. “I hope China can make me 'surprise'.” She said. Of course, this jewel urchin never lacks fun and adventure in his life. When asked if the design inspiration for fairy tales was related to her two sons, Victoire replied: “The child was born after my style of creation, habits, and preferences have stabilized. I think, myself. My childhood had a greater impact on my creation."

B=The Bund Pictorial

V=Victoire de Castellane

B: You worked for Chanel for 14 years. What do you think of Karl Lagerfeld?

V: He is a very special person. He has always been full of energy and he is also very interesting in looking at things. He is a born creator. I learned a lot from him. I think it's very important to maintain a lot of energy to work. Similarly, it's important to have "foresight", know what you want, know how to adapt to a new brand image, and create new things.

B: In the past, people often said that there were two "bad kids" in Dior, one was John Galliano and the other was you.

V: I agree with this statement. Unfortunately, we did not cooperate together because our design was completely different. He designed women's clothes and I was in charge of fine jewelry. The cycle of new jewelry in each season is two and a half years, which is much longer than clothing.

B: Talk about your personal life. For example, where do you usually shop?

V: I like online shopping. This is not only fun, it can also save a lot of time. Or, when I see a desired dress, I will rush into the store and buy it immediately. I hate to waste time.

B: Your shopping idea is masculine.

V: There is one point. However, I also enjoyed spending an afternoon in a fun shop looking for interesting goods. I just hate to go shopping. I often see my girlfriends walking down the street for a day and they are dejected. They say that they haven’t found anything. They’re so tired. I think this is too irrational. This is my personality. I can't stand to look for it without knowing what I want. I understand my needs at any time, so I will go online and search for what I want. Buy it now!

B: So, can you imagine Dior fine jewelry being sold on the internet one day?

V: It's hard to imagine. Because every piece of fine jewelry is unique, it must be bought and tested before it is known to be inappropriate. Perhaps one day online shopping for high-end jewelry will become a very common thing, but I always feel that it will make high-grade jewelry lose part of the ... poetry. Shopping online is nothing poetic.

B : What is your favorite color?

V : sea blue.

B : But I remember not long ago your favorites were pink and orange yellow

V: Uh... anyway, the color I like today is sea blue

B: What are your favorite plants and flowers?

V : Lettuce and peony

B : Which designers do you admire most in the fashion industry?

V: I like Miuccia Prada. She understands fashion very cleverly. I also like Marc Jacobs. Sofia Coppola also liked Louis Vuitton's design.

B: What is your favorite food?

V: Italian cuisine.

B: Where did you spend the most recent holiday?

V: Italy, I love the Mediterranean. The weather, the food, the smell, the sea, the temperature... everything is very pleasant.

B: If you can choose to live in any city in the world, where would you choose?

V: Paris, I like Paris very much. I already live in my dream.

B: What TV drama are you chasing?

V: Yes, Mad Men and Deadly Addicts.

B: Which do you like better than vampires and werewolves?

V: Vampire. Because they are always young and beautiful, their beauty is eternal. (Shi Xiaole Gu Chenlu)